You read most of this through my Linkedin profile today:
Brian Patrick Cork
It’s hard to argue against the logic. This might be where experience tells. One of my own mentors, David Sugarman often said,
“you may not always know the market, but you better be able to understand it.” – David Sugarman
That’s a fine-point to be sure. But, it’s what popped into my head after reading this quote from the inestimable Mr. Godin.
Sugarman and Godin most likely never met. However, experience tells, does it not?
Brian Patrick Cork:
The best way to start a business is with a customer. That may seem obvious. But, its not a rule often followed. Even new idea startup companies can do this by identifying a pilot-test partner in advance. It just shows you understand your (potential) market.
You also need experience. Without that the odds of you “being a good man in a storm” greatly diminishes. Marketing savvy comes with experience, right? Sometimes the best attribute you can bring to a new business is experience. This might mean you went to school on your own dime before you try and take someone else’s.
Brian Patrick Cork:
I met with two VERY frustrated entrepreneurs late yesterday. They have a very good technology idea on their hands and in their hearts. I brought my checkbook to the meeting. However, every time I tried to make a suggestion they always responded with, “I know”, or “we already thought of that”. However, they could never discuss the concepts with any depth. Some times I made a suggestion that I knew was goofy, just to test them. All they really want is money. For now I’m keeping my checkbook in my pocket.
I asked them to call me in six months with an update.
“Lesson: If you are going to start a business you need experience and an open-mind to help fuel it. Some times you can pay for that; other times you are going to pay for not having it.” – Brian Patrick Cork
Let’s be part of the Solution.
brian patrick cork